Strategy

Winning game plan

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Introduced in 2016, GMS 2.0 continues to offer sound, unbiased mating selections based on economically important production, health, and type traits. The result: longer-lasting, profitable cows.

Its predecessor, the comprehensive GMS, has been simplifying the breeding process and optimizing genetic progress for nearly half a century.

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Location

Oxfordshire

Herd Type

Autumn Block Carving

Herd Size

230

Success with Sexcel® & Beef InFocus™ in an autumn block calving herd

“We purchased 80 straws of Sexcel® Seagull-Bay Kimball which resulted in 58 pregnancies – a 72% conception rate! And we didn’t have any bull calves!”

Tom Matthews
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District Sales Manager, Larry Rowden is set to retire on July 31st after 41 years of service.

“Some of my thought process about going to work for ABS was tied to the fact that hopefully I could be in a position to help people be successful with the use of the synchronization.”

Sian Jones
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Resources hub

Nuera | Video
NuEra Profit™️ Index

NUERA PROFIT™️ INDEX is a unique index that evaluates progeny performance from finishing to slaughter in a beef cross dairy…

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Genetic Solutions | Video
Introducing GENEadvance

GENEadvance® improves the selection accuracy of herd replacements and helps make more informed breeding decisions whilst optimising heifer numbers to…

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Join the winning team

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