{"id":6261,"date":"2021-12-15T10:14:24","date_gmt":"2021-12-15T15:14:24","guid":{"rendered":"https:\/\/store-dev.absglobal.com\/absglobal-uk\/?post_type=abs_testimonial&#038;p=6261"},"modified":"2021-12-15T10:43:06","modified_gmt":"2021-12-15T15:43:06","slug":"joining-the-geneadvance-service-to-help-make-faster-genetic-progress","status":"publish","type":"abs_testimonial","link":"https:\/\/store-dev.absglobal.com\/absglobal-uk\/testimonials\/joining-the-geneadvance-service-to-help-make-faster-genetic-progress\/","title":{"rendered":"Joining the GENEadvance\u00ae service to help make faster genetic progress!"},"content":{"rendered":"\n<p>Bower Park Farm in Kent, owned by the Billings family, have significant expansion and improvement plans for the farm over the next five years.\u00a0 They currently have nearly 400 cows but plan to expand to around 1,000, a new rotary parlour has recently been installed and new housing is being built to accommodate the growing herd.<br>\u00a0<br>Iain McGeoch, who joined the business as Herd Manager 18 months ago, comments, \u201cWhen I started here, I knew I had to make long-term changes in the herd, the breeding focus previously was to create big show-type cows and they just weren\u2019t as productive and long-lasting as I wanted and don\u2019t really suit the farm set up.\u00a0 I needed a plan to make the herd better.\u201d<br>\u00a0<br>Iain decided that joining the GENEadvance\u00ae service was going to help him make faster genetic progress and create replacements for the herd more suited to the business goals.<br>\u00a0<br>\u201cNick Tong, our Genus ABS breeding advisor spoke to us about GENEadvance\u00ae.\u00a0 He explained how the use of genomic testing can identify the genetic potential of females to help select the best animals to create my future herd replacements. Alongside the use of Sexcel\u00ae and Beef InFocus on the lower end of my herd, it all clicked \u2013 I knew this was the way to get where I wanted to be with the herd \u2013 but faster.\u00a0 As farmers we contract out many aspects to the experts and breeding should be the same \u2013 we know it\u2019s taken care of and it allows us to concentrate on other things. Whatever you do in a farm business, you need a plan, it\u2019s the same for breeding.\u00a0 With GENEadvance\u00ae, you get a plan that clearly shows which sire to use on which cow, it\u2019s really important to stick to this plan to get the outcome that Genus ABS predict.\u201d<br>\u00a0<br>\u201cI think analysing individual sires pedigrees and data isn\u2019t a very good use of my time, there is a better way to make breeding decisions and achieve your genetic goals now.\u00a0 I trust Genus ABS to do the right thing \u2013 they are the experts. They understand our goals for the herd and will help us to achieve them.\u00a0 The whole service is measurable too, you can predict the genetic improvement and they can demonstrate the progress you have made with the breeding decisions made differently based on the genomic testing results.\u00a0 I wouldn\u2019t know what to do without GENEadvance\u00ae now.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bower Park Farm in Kent, owned by the Billings family, have significant expansion and improvement plans for the farm over the next five years.\u00a0 They currently have nearly 400 cows but plan to expand to around 1,000, a new rotary parlour has recently been installed and new housing is being built to accommodate the growing [&hellip;]<\/p>\n","protected":false},"author":300,"featured_media":6260,"template":"","abs_industry":[],"abs_herd_type":[],"abs_client_tag":[],"class_list":["post-6261","abs_testimonial","type-abs_testimonial","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joining the GENEadvance\u00ae service to help make faster genetic progress! - ABS Global UK DEV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/store-dev.absglobal.com\/absglobal-uk\/testimonials\/joining-the-geneadvance-service-to-help-make-faster-genetic-progress\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joining the GENEadvance\u00ae service to help make faster genetic progress! - ABS Global UK DEV\" \/>\n<meta property=\"og:description\" content=\"Bower Park Farm in Kent, owned by the Billings family, have significant expansion and improvement plans for the farm over the next five years.\u00a0 They currently have nearly 400 cows but plan to expand to around 1,000, a new rotary parlour has recently been installed and new housing is being built to accommodate the growing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/store-dev.absglobal.com\/absglobal-uk\/testimonials\/joining-the-geneadvance-service-to-help-make-faster-genetic-progress\/\" \/>\n<meta property=\"og:site_name\" content=\"ABS Global UK DEV\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-15T15:43:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/store-dev.absglobal.com\/absglobal-uk\/wp-content\/uploads\/sites\/39\/2021\/12\/1201512935254634.IvQGZmFwIZWOfrs7cYIg_height640-e1639582040653.png\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"318\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/store-dev.absglobal.com\/absglobal-uk\/testimonials\/joining-the-geneadvance-service-to-help-make-faster-genetic-progress\/\",\"url\":\"https:\/\/store-dev.absglobal.com\/absglobal-uk\/testimonials\/joining-the-geneadvance-service-to-help-make-faster-genetic-progress\/\",\"name\":\"Joining the GENEadvance\u00ae service to help make faster genetic progress! 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